Tennessee Travel Campaign
Role: Art Director Client: Tennessee
Imagine yourself walking through the lively streets of Memphis, where the Blues fill every corner. Dance the night away in Nashville, the heart of country music. Music brings people together and evokes emotions like nothing else can. Feel the music deep within your soul. Come experience it all for yourself. Tennessee is waiting for you.
OOH
Reminding society what broke the internet not too long ago and where the roots came from.
Attracting both male and female singles who enjoy a social life.
Copywriter: Elisa Terrazzino Strategist: Emilie Mendoza
Social Media
Knowing the target audience is a range of ages in young adults, the spectrum of social media can be used in an emotional tone.